Alessandro Berselli: great leaders don’t tell you what to do; they show you how it’s done


After years spent traveling and working in different markets around the world, Alessandro Berselli found a fit between what the wine market had to offer and what his clients preferred to drink. In 2003, Alma Wines became that fit; Alessandro’s clients could finally drink what they had requested besides from what was already on the market. As a matter of fact, Alma’s main characteristic has always been its flexibility in terms of our clients’ wine preferences.

Alessandro was born and raised in Italy, and he has been in the wine industry for more than 25 years. Due to his knowledge and experience as a wine consultant, he was able to gain exceptional insight with respect to his previous and current customers, and he founded Alma Wines with the intention of sharing his passion for wine with the rest of the world. As a result, he was not only able to develop an outstanding portfolio of more than 60 Italian wines, but he was also able to bring about enthusiasm in each and every single bottle produced – and that’s not all.


Italian culture is steeped in the arts, family, architecture, music, and food. Italians are well known for their longstanding traditions as well as for their cuisine, which has influenced food culture around the world and is viewed as a form of art by many. Having been exposed to such a great array of culinary customs ever since he was born, Alessandro wanted to combine his passionate Italian character with his determination and optimism while looking for a way to fulfill customer needs. However, his clients were demanding for more and for better, but Italians are eager to share their culture as much as they are eager to preserve it. So, how did he manage to find a fit between the conservative, traditional Italian wine market and customer demand?

Alma might be Italy-based, but we’re global in reach for a reason. Alma’s success is a result of Alessandro’s ability to “look beyond the bread he eats” (or the wine he drinks). He travels the world to meet with current and potential clients to discover new wine trends, learn about customer preferences, and to look for inspiration. Meanwhile, he manages the Alma Wines team by working with a network of seasoned growers and enologists while ensuring the truest quality of every wine we produce. Certainly, Alma Wines is leading a great revolution in Italian winemaking. But it’s Alessandro that motivates our team to reach our goals, and it’s the love for his job that motivates him to be a great leader.


Someone once said, “Innovation distinguishes between a leader and a follower.” Besides from influencing his co-workers to produce creative ideas and great-quality-wines, Alessandro is always willing to bring new ideas and energy to his role as a leader and to solve any challenges the company might encounter. Innovation is solely dependent on anyone that is a student of the business and knows their customers and their specific needs. If Alma Wines has come this far, it is because Alessandro can recognize the importance of embracing differences between the wine industry and customer needs, and because he knows how to connect the dots amongst those differences in order to get the best outcomes from his team.